Melco facilitates direct access between local brands, our premium guests and Melco colleagues through various SME-only channels. In our resorts, we provide dedicated retail areas for local vendors in both our guest areas and Heart-of-House, and we run public events with SME vendors. Special SME events in 2019 included:
Studio City Christmas Bazaar
Open to the general public, this event provided rent-free booths to over 40 local SMEs to showcase and sell their products and services in a festively decorated, outdoor marketplace.
Melco Employee Privilege Program
We invite local businesses to offer special discounts to Melco colleagues and to open temporary pop-up stalls in our Heart-of-House. We prioritize these pop-up stalls for local SMEs as well as charitable organizations to sell their “Made in Macau” goods.
Studio City Pop-up Stores
Announced in 2019 exclusively for local SMEs, and subsidized by Studio City, the initiative provides rent-free retail spaces and essential operational resources to participating SMEs. SMEs can optimize revenues through the marketing and selling of their products and services directly to Studio City’s visitors, tourists and shoppers.
Local Festivals in Japan
Melco planned, designed and executed the “Smart Summer” event for Motomachi, Yokohama, Japan, supporting local tourism and economic growth by drawing crowds to the district. We also channeled our experience and expertise in F&B and entertainment through our participation in other local festivals in Japan.